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Where Every Grain Has a Story

SWAH brings authentic Indian rice, reviving forgotten regional varieties. Each grain nourishes you and celebrates India’s agricultural traditions.

2025: The Launch

Bringing India’s Finest Rice to Your Table

In 2025, SWAH was launched in Mumbai with a commitment to reintroducing 21 diverse rice varieties. Each grain was carefully selected to support health goals, offering solutions for weight management, diabetes-friendly diets, and overall wellness. SWAH celebrates the rich heritage of Indian agriculture while addressing today’s nutritional needs with rice that nourishes your body and soul.

2024: The Realisation

Recognising a Need for Healthier Grains

In 2024, we realised that while basmati rice has its place, it doesn’t address the diverse nutritional needs of modern lifestyles. Our mission began with reviving forgotten Indian rice varieties to bring healthier, nutrient-dense grains to your table. Through extensive research and by sourcing rice varieties from North, South, East, and West India, we identified grains tailored to health needs such as weight management, sugar control, immunity boosting, and energy enhancement.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage,knowing that each bite supports a journey of care and sustainability - from field to plate.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage, knowing that each bite supports a journey of care and sustainability - from field to plate.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage,knowing that each bite supports a journey of care and sustainability - from field to plate.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian heritage yet embracing a global palate.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian
heritage yet embracing a global palate.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian heritage yet embracing a global palate.

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Heritage &
Authenticity

Celebrating the richness of forgotten rice varieties, each with its own unique story. Honouring India’s agricultural legacy, we proudly offer a diverse selection of non-basmati rice varieties that embody tradition and authenticity.

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Uncompromised
Quality

We never settle for less! Every step of our process is handled with utmost care to deliver the most delicious, high-quality rice you’ve ever experienced.

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Nurturing
Wellness

Prioritising the well-being of our consumers by promoting health through nutritious products and integrating sustainable practices into every aspect of our business.

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Championing
Health

At SWAH, we personalise your journey to wellness with thoughtfully curated product recommendations, helping you discover the perfect rice variety to suit your health needs.

Caring for You,
One Grain at a Time.

Caring for You, One
Grain at a Time.

At SWAH, you are at the centre of everything we do. We carefully select rice varieties that cater toyour unique health goals, from supporting weight management and sugar control to boostingimmunity and energy. Each grain is crafted to deliver natural purity, rich flavours, and wholesomenourishment, ensuring every meal contributes to your well-being and happiness.

Be Part of the
SWAH Community

Join a community of conscious consumers and rice experts passionate about healthier living and Indian heritage. Discover inspiring farmer stories, exclusive recipes, nutritional tips, and workshops to elevate your meals and lifestyle.

Connect, learn, and grow with others who share your values.
JOIN NOW
JOIN NOW

Explore SWAH

Discover authentic Indian rice varieties crafted to support your health goals whether for weight management, diabetes-friendly diets, immunity boosting, or energy enhancement. Celebrate heritage and wellness with every nourishing grain.
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