At SWAH, operated by Aatmik Plate Foods LLP, we respect your privacy and are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and protect your information when you interact with our website (“Website”), services, and offerings. By accessing or using our Website, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please refrain from using the Website or providing your personal information. You may also withdraw your consent at any time by contacting us at the email address provided below.

This Privacy Policy describes the types of personal information we collect, why we collect it, and how we handle it to ensure your privacy is protected.

We collect personal information to provide, improve, and personalise our services and products. The types of information collected may include:

Personal Information You Provide

• Name (first and last)
• Email address
• Phone number
• Billing and shipping address
• Company details (if applicable)
• Any additional information shared through forms like “Contact Us,” “Register,” or “Sign-Up.”

E-commerce Information

• Information necessary to process orders, including product preferences, purchase history, and delivery details.
• Payment details: While we collect basic details like your name and email address to facilitate purchases, all sensitive payment information (e.g., credit/debit card details) is processed securely by our payment partners and is not stored on our servers.

Social Media Interactions

• Data you share when engaging with SWAH on platforms like Facebook, Instagram, LinkedIn, or Twitter, including comments, likes, shares, and feedback/testimonials.

Automatic Information Collection

We may automatically collect certain data when you visit the Website, including:

• IP address and geolocation
• Device type, operating system, and browser type
• Time and date of access
• Pages visited, time spent on pages, and actions taken

Please ensure the information you provide is accurate and up to date. If you provide information on behalf of someone else, you confirm that you have their authorisation to do so.

We may automatically collect certain information through cookies and tracking technologies to improve our Website and Offerings. These technologies help us understand patterns of usage, enhance user experiences, and optimise the Website’s functionality.

What Are Cookies?

Cookies are small, encrypted files that the Website transfers to the device you use to access it. These files collect data to help us deliver a better and more personalised user experience. We may also use tracking technologies such as beacons, tags, and scripts to collect and analyse information to improve the Website and its services.

Types of Cookies We Use

1. Strictly Necessary Cookies: Essential for the Website to function correctly and securely.
2. Analytical/Performance Cookies: Help us measure and understand user interactions.
3. Targeting Cookies: Track preferences to deliver personalised content and advertisements.

What Cookies Collect

• Clicks and scroll activity on the Website.
• Visitor’s operating system, browser details, CPU and GPU specifications.
• Information about the user’s service provider.
• Geographic location and demographic data of visitors.
• Usage patterns, including time spent on specific pages and types of interactions

How We Use Tracking Technologies

• Improve user experience on the Website.
• Analyse website traffic and usage patterns.
• Optimise based on geographical and demographic data.
• Enhance targeting for promotions and marketing campaigns.

We collect and use your personal information to provide a seamless and efficient experience with our website and services. Specifically, we may use your data for the following purposes:

• To respond to your inquiries and provide information about our products, services, and initiatives.
• To complete your account setup and registration processes on our e-commerce platform.
• To process your orders, manage delivery, and ensure prompt service.
• To support billing, payments, and transaction confirmations for our products and services.
• To enhance our offerings based on user feedback, preferences, and trends.
• To manage and maintain the SWAH website for optimal user experience.
• To address requests, resolve concerns, handle complaints, or manage disputes in a timely manner.
• To conduct research and analysis for business decision-making and marketing strategies.
• To administer promotions, events, and contests.
• To ensure compliance with applicable laws and protect against fraudulent activities.

At SWAH, we prioritise the confidentiality and security of your personal information. We do not sell, rent, or share your data with third parties without your explicit consent. However, your data may be shared in the following specific scenarios:

1.Affiliates:

We may share your information with our affiliates to help improve the quality of our offerings, gain feedback, and respond to customer queries effectively. This includes subsidiaries or entities under common ownership with SWAH that follow similar privacy standards.

2.Service Providers:

To operate our website and deliver our services, we may engage third-party service providers who are bound by confidentiality obligations. These providers support critical functions such as payment processing, delivery logistics, marketing, analytics, email delivery, customer care, and database management services. These parties may use your personal information only as authorised under our contracts with them.

3.Advertising and Business Partners:

We may share your information with advertising partners who assist in tailoring advertisements to your preferences or with business partners whose products or services may interest you. For instance, customer information in an encrypted format may be used to deliver targeted ads on third-party platforms. You can opt out of such sharing by contacting us or using the relevant settings on your account or browser.

4.Merger or Acquisition:

If SWAH undergoes a merger, acquisition, or transfer of ownership, your data may be transferred to the new entity. The new owner will continue to use your information for the purposes outlined here. In such events, we will make reasonable efforts to notify you of these changes.

5.Legal Compliance:

We may disclose your data to comply with applicable legal obligations, court orders, subpoenas, or legitimate requests by government authorities or law enforcement agencies. This includes cases where disclosure is necessary to protect the rights, property, or safety of SWAH, our customers, or others.

6.Professional Advisors:

We may share your information with lawyers, auditors, insurers, or other professional advisors, where necessary in the course of their professional services.

7.Social Media and Public Sharing:

If you engage with SWAH on social platforms or provide public reviews, comments, or testimonials, these may be visible to other users or the public. Be cautious when sharing any personal information on public forums, as we cannot control how it may be used by others.

Once no longer required, personal data is deleted, anonymised, or securely isolated from further processing.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. The duration of retention may vary based on the following:

1. Nature and Purpose:

Data retention periods depend on the type of information collected and the purpose for which it was shared with us.

2.Legal and Operational Requirements:

Certain records may need to be retained for a longer duration to comply with legal obligations, resolve disputes, or enforce our agreements. For example, transactional records may be stored to meet tax or accounting regulations.

3. Latency in Deletion:

Although we endeavour to delete personal data promptly upon request, there may be a delay due to technical limitations or backup retention policies. Some residual information may persist in archived versions or backup systems.

4. Your Rights to Erasure and Portability:

You have the right to request erasure or portability of your personal information. For more details, or to exercise these rights, please contact us at info@swah.co.in.

5. Anonymous and Aggregated Data:

We may retain anonymised or aggregated data that no longer identifies you for business analysis, research, or improvement purposes.

When we no longer require your personal data, we will securely delete or anonymise it.

Your personal information is stored on secure third-party cloud servers equipped with industrystandard encryption, rewalls, and other protective measures. While we strive to protect your data with robust systems, it is important to acknowledge that no system is entirely immune to risks such as hacking, malware attacks, or technical failures.

1. Technical Safeguards:

Our systems are regularly audited and monitored to ensure compliance with best practices in data security. Encryption protocols, access controls, and firewalls protect your data from unauthorised access.

2. Employee Access:

Access to your personal data is limited to authorised employees or contractors who require it to perform their job functions. They are bound by strict confidentiality agreements.

3. Awareness and Vigilance:

We urge you to remain vigilant against “phishing” scams, where fraudulent emails may appear to be from us, requesting sensitive information. SWAH will never ask for your passwords or sensitive information via email. If you receive suspicious communication, please report it to us immediately.

4. No Guarantees:

While we implement stringent security protocols, data pilferage due to unauthorised hacking, virus attacks, or unforeseen technical issues remains a possibility. We cannot guarantee the absolute security of data transmitted over the internet.

You have the following rights concerning your Personal Information:

1. Access:

The right to request and receive details of the Personal Information we hold about you

2. Rectification:

The right to request correction or modification of inaccurate or incomplete Personal Information.

3. Erasure:

The right to request the deletion or removal of your Personal Information, subject to applicable legal requirements. Deleted data may persist in limited cases, such as archived or backup storage.

4. Restriction:

The right to restrict our processing of your Personal Information under specific circumstances, including cases where the accuracy of the data is contested or where you object to the processing.

5. Objection:

The right to object to the processing of your Personal Information for direct marketing, research, or other purposes

6. Withdrawal of Consent:

The right to withdraw your consent at any time where consent is the basis for data processing. Withdrawal of consent will not aect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, you may need to complete a Personal Information request form or provide details for verication. Please note that, in certain cases, a reasonable fee may be charged for processing your request, but you will be informed of this beforehand.

We aim to handle all requests within a reasonable period of time and in accordance with applicable laws. For assistance, please contact us at info@swah.co.in.

We do not knowingly collect Personal Information from children under the age of 16 years without the prior, verifiable consent of their legal representative. If you are under 16, please do not provide any Personal Information on our website.


If a legal guardian discovers that a child under their care has provided us with Personal Information without consent, we request them to contact us immediately at info@swah.co.in. Upon receiving such a request, we will take prompt action to delete the Personal Information from our records.

We may send you communications, including but not limited to:

• Notices about your use of our Website and Offerings, including updates or issues.
• Promotional content related to our products, services, and campaigns.
• Newsletters or updates about SWAH’s activities and special offers.

If you prefer not to receive promotional emails or newsletters, you may opt out by:

1. Following the unsubscribe instructions provided in the email communication.
2. Contacting us directly at info@swah.co.in with your specific request.
3. Opting out of SMS or text communications by replying with “STOP” to the text message received

Please note that even if you opt out of marketing communications, we may still send you important service-related emails, such as order confirmations or updates regarding your account. You acknowledge that such communications Full any legal requirement for written communication and agree to their receipt unless you explicitly opt out. Please ensure the contact details you provide are accurate and updated to facilitate seamless communication.

By using the SWAH website and providing your contact details, you consent to receive communications from us via electronic means. This includes email, SMS, WhatsApp, phone calls, and other digital platforms. Communications may include:

• Information about transactions.
• Updates regarding your account or services
• Promotional material or responses to your inquiries.

You acknowledge that such communications Full any legal requirement for written communication and agree to their receipt unless you explicitly opt out. Please ensure the contact details you provide are accurate and updated to facilitate seamless communication.

To revoke access to communication through specic third-party services or apps, adjust your account settings on those platforms.

Our Website may contain links to external websites or applications operated by third parties. While we strive to include links to trustworthy sources, we are not responsible for the privacy practices, content, or security of these external websites. When you access these links, you do so at your own risk. Other websites or platforms may follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to review the privacy policies of any external websites before providing them with your Personal Information.

To the extent permitted by law, SWAH shall not be liable for:

• Direct, indirect, incidental, or consequential damages arising from the use of this Privacy Policy.
• Any unauthorised access to or misuse of your Personal Information by third parties, including data breaches beyond our reasonable control.
• Errors or omissions in the content provided on our Website or through our services.

Your utilisation of our Website and reliance upon its content shall be entirely at your own discretion and risk. We do not guarantee uninterrupted or error-free service.

This Privacy Policy is governed by and construed in accordance with the laws applicable within India. Any disputes arising from or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.

In case of any conflict or ambiguity in translations of this Privacy Policy into other languages, the English version shall prevail.

SWAH reserves the right to amend or update this Privacy Policy at any time. Changes will be reected with an updated “Eective Date” at the top of the Privacy Policy. We encourage you to periodically review this page to stay informed about how we protect your Personal Information.

Your continued use of our Website and services constitutes acceptance of the updated Privacy Policy. In cases of signicant changes, we may notify you via email or a prominent notice on our Website

Should you have any queries, concerns, or grievances regarding this Privacy Policy, or if you wish to withdraw your consent or exercise any of your rights, please contact us at:

Email:

Address:

3rd Floor Oberoi Commerz II, CTS No 95 4 B 3 and 4 590, Oberoi Garden City, O Western Express Highway, Goregaon East, Mumbai, Maharashtra, India, 400063.Goregaon East, Mumbai, Maharashtra, India, 400063.