Where Every Grain Has a Story

SWAH is where tradition meets purpose. We bring you authentic Indian rice varieties, revivingforgotten quality rice from regions across India. Every grain of SWAH rice nourishes your body,connects you to the land, and celebrates the timeless traditions of Indian agriculture

2024: The Realisation

Recognising a Need for Healthier Grains

In 2024, we realised that while basmati rice has its place, it doesn’t address the diverse nutritionalneeds of modern lifestyles. Our mission began with reviving forgotten Indian rice varieties to bringhealthier, nutrient-dense grains to your table. Through extensive research and by sourcing ricevarieties from North, South, East, and West India, we identified grains tailored to health needssuch as weight management, sugar control, immunity boosting, and energy enhancement.

In 2025, SWAH was launched in Mumbai with a commitment to reintroducing 21 diverse rice varieties. Each grain was carefully selected to support health goals, offering solutions for weight management, diabetes-friendly diets, and overall wellness. SWAH celebrates the rich heritage of Indian agriculture while addressing today’s nutritional needs with rice that nourishes your body and soul.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage,knowing that each bite supports a journey of care and sustainability - from field to plate.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage, knowing that each bite supports a journey of care and sustainability - from field to plate.

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Mission

Our mission is simple: to make every meal a joyful celebration of taste, health, and mindful choices. With every grain, we invite you to savour the unique flavors of India’s rich rice heritage,knowing that each bite supports a journey of care and sustainability - from field to plate.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Vision

We envision a world where every meal is a mindful, nourishing experience. we aim to become thego-to brand for mindful eaters worldwide, making every bite a delicious and conscious choice foryou and the planet.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian heritage yet embracing a global palate.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian
heritage yet embracing a global palate.

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Ambition

We dream of becoming a global symbol of agricultural diversity, responsible sourcing and technical innovation. We want to be synonymous with exquisite experiences, steeped in Indian heritage yet embracing a global palate.

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Heritage &
Authenticity

Celebrating the richness of forgotten rice varieties, each with its own unique story. Honouring India’s agricultural legacy, we proudly offer a diverse selection of non-basmati rice varieties that embody tradition and authenticity.

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Uncompromised
Quality

We never settle for less! Every step of our process is handled with utmost care to deliver the most delicious, high-quality rice you’ve ever experienced.

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Nurturing
Wellness

Prioritising the well-being of our consumers by promoting health through nutritious products and integrating sustainable practices into every aspect of our business.

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Championing
Health

At SWAH, we personalise your journey to wellness with thoughtfully curated product recommendations, helping you discover the perfect rice variety to suit your health needs.

About the Founder

With over 25 years of global experience across IT, agriculture, and consumer sectors, Sumeet Srivastava is a pioneering force in building purpose-driven businesses. As the former CIO of Monsanto Asia, he led digital transformation initiatives that touched millions of rural lives, leveraging data and mobile-first innovations to drive large-scale impact. He later founded Spocto, a consumer analytics platform that became one of the most successful in emerging markets, leading to its acquisition by YUBI. Today, as the Founder & Chief Evangelist of Indra Shakti Ventures, Sumeet is on a mission to incubate category-defining D2C brands. With SWAH, he is leading a movement to revolutionize rice consumption in India, bridging tradition, health, and technology to create culturally rooted, future-ready brands.

Sumeet Srivastava
Serial Entrepreneur | Visionary Technologist | Founder & Chief Evangelist – Indra Shakti Ventures

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Explore SWAH

Discover authentic Indian rice varieties crafted to support your health goals whether for weight management, diabetes-friendly diets, immunity boosting, or energy enhancement. Celebrate heritage and wellness with every nourishing grain.
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