For Vikram Singh, life never slowed down. Between airports, boardrooms, and back-to-back meetings, food was always an afterthought. “Most days, I didn’t even taste what I was eating,” he says quietly. “It was just about getting through the day.”

But when his health took a sudden dip, it was a wake-up call. "But when his health suddenly got worse, it hit him hard. 'I realised I was completely drained - not just in my body, but in my mind too.'

That’s when he came across Swah.

“It felt like I had found something that remembered me - my roots, my body’s needs, even my grandmother’s kitchen”, Vikram recalls. He was amazed to discover different types of traditional rice varieties, which were not only rich in nutrition but also grown sustainably.

With Swah, eating better didn’t mean more work. “I could make a comforting porridge, a quick lemon rice, or a bowl of curd rice in minutes. I didn’t need a recipe book - just the right rice.” He loved having multiple options - each with its own taste, texture, and health benefit. “It brought variety back to my plate, without complicating my life.”

He loved having multiple options - each with its own distinct taste, texture, and benefit. Some varieties supported gut health, others boosted immunity or helped manage blood sugar levels - perfect for someone constantly on the go.

Slowly, the change began. Better energy. Clearer mind. Lighter heart. “But the biggest shift?” Vikram smiles. “I’ve started paying attention - to what I eat, where it comes from, and how it makes me feel.”

For Vikram, Swah isn’t just about rice. It’s about reclaiming something precious in the middle of the rush - intention. Connection. Care.